More freedom: Programmers should be allowed to do whatever they want instead of copying what is successful. That's why we see so many sequels and imitations and no new ideas.
More time: Programmers have only a certain amount of time to make a game, and that's not good enough. They work under a deadline, and if they don't make the deadline, their job could be in jeopardy, so many of them just keep making what works.
Gamers need to buy games that are different instead of buying the same old games over and over again. If more people were buying LittleBigPlanet or Katamari, then there would be more original games, but gamers keep buying Halo, GTA, MGS, so programmers keep making those games.
Gamers also need to support independent game makers. There are a lot of good games made by independent game makers on PSN, XBL, and VC, but very few people are buying them.
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